Veil Press Kit
What is Veil?
Muslim marriages are evolving—1 in 6 now start online! Veil is designed for Muslim women to find a compatible husband with clarity and purpose. Unlike mainstream apps, Veil prioritizes meaningful connections and a faith-centered approach, moving beyond superficial swiping with its innovative flip feature. The platform ensures a secure, values-driven experience, helping users connect with the right one while maintaining Islamic principles.
Our Mission
Our mission is to help millions of Muslim women get married to compatible husbands and complete their deen together. We are committed to providing a trustworthy and effective matchmaking solution, ensuring that finding a spouse is an intentional, guided process. Veil offers a safe, dignified, and purpose-driven alternative to conventional dating apps, allowing Muslim women to be upfront about their needs and connect with the right partner.
Our Story
Veil was founded by two childhood friends, Olid Uddin, a digital marketing specialist, and Adam Ward, a serial entrepreneur and real estate project manager. As professionals with demanding careers, they found that traditional avenues for meeting potential spouses were limited. Through extensive research and discussions within the Muslim community, they uncovered the key challenges single Muslims face in finding a compatible spouse. In 2017, as smartphone dating apps gained traction, they began developing Veil 1.0 with the vision of creating a purpose-driven and Islamically aligned matchmaking solution.
The Concept
Veil is built on the belief that personality and values matter more than appearance. Research revealed a common issue—profile pictures often failed to represent individuals authentically. This inspired the creation of the Digital Veil, which keeps profile images blurred until a mutual match is made. By shifting the focus away from instant judgments based on looks, Veil encourages users to showcase their personality, values, and intentions first.
Veil also integrates the Wali Feature, allowing users to involve a trusted guardian (Wali) in their matchmaking journey. This ensures a faith-based and respectful approach, offering additional security and guidance throughout the process.
The Market
The global single Muslim smartphone user market exceeds 300 million. Veil serves single, separated, widowed, and divorced Muslims seeking a committed, faith-centered marriage. Initially launched in select Muslim communities in London and Dubai in 2018, Veil expanded globally in March 2019.
Company Information
Veil is headquartered in London. Our registered office is located at
27 Old Gloucester Street, London WC1N 3AX.
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